No.231 | July 2012 | Table of Contents

  • Update:2012-08-13

News and Events Column Host: Li Xin
5 Briefing, News
8 Overseas Information
10 New Design
11 Recommended Reading

Brands & Olympics Column Host: Tian Jun
14 The Olympics: The Favourite of the Spirit of the Time Yi Jiandong
18 Coco-Cola and Olympics Provided by Coco-Cola Company Edited by Zhou Zhi
23 The Olympic Sponsorship Brand: Samsung's Story Yang Yue
28 Beyond Dreams, I Can!Nike’s Routes of Brand Promoting Tian Jun
34 London Fashion and Trend of the Olympics: Interpretation of the Evolution of Dynamic London's Olympic Visual Design System Chen Nan
40 From Beijing to London: Interview with Zhang Shan, the Expert of Olympics Licensing Program Interviewed by Chen Nan & Zhou Zhi Edited by Zhou Zhi
44 Brand Marketing Cases in Olympic History Edited by TianJun

Exhibition on Paper Column Host: Zhao Hua
48 Ancestors of the Incas:Ancient Peru from the 1st to the 7th Century A.D. Zhao Yong

International Scholars Column Host: Li Yun
56 Bauhaus: Art as life Penny Sparke, Translator: Wang Yun

Book Review Column Host: Huang Ye
60 Thus Spoke Design-Driven Innovation: Reading Design-Driven Innovation
Sun Liang

Essay Column Host: Zhu Liang
62 Adhere to the Baseline of Innovative Design Li Chaoyang

Front Line Column Host: An Ying
64 Global Perspective and Local Practice
Interviewed by Fang Xiaofeng Wang Yun Written by Wang Yun

History of Art and Design Column Host: Zhou Zhi
69 The Symbolization of the Pattern of "Silk Ribbon Bird" had been Transmitted Eastward in Wei, Jing, Sui & Tang Dynasty Guo Ping
Developing Trace of Corporate Image Identity Theory with Marketing
72 Communication Vision Huang Wei Nie Xiaomei
74 The Architectural Sequence Space Integrated“Tension”Experience Li Mingtong
76 Multicolored Decorative Furniture:Analysis of Chinese Ancient Furniture Decoration and Texture Huang Yongjian
78 Evaluation about Education of Tushanwan Studio of Arts and Crafts which in Shanghai from Late 19th Century to Early 20th Century Zhang Aihong
80 The Hobble Skirt And Its Times Zhang Qifeng

Case Study Column Host: Li Yun
82 Rigorous Analyses of Indoor Shopping Space and Visual Guidance in Hong Kong Pacific Place Liu Xinxiang
84 Color in the Newspaper Layout:Take the Mercados for Example Su Ran
86 Spatial Clues and Redesigning:The Characteristics of Space-Oriented Design Thinking Liao Hongyong
88 To Type in Construction: Indoor Type Design and Morphogenetic Rules Wei Dongfeng
92 Form Revealing the Meaning and Meaning Planting in the Form:Application of Fortuitious Graphs in Graphic Design Zhang Ou
94 Analysis on the Visual Rhetoric Language of Chinese Cinema’s Poster Design
Wang Jia

Teaching Archive Column Host: Zhu Liang
96 Improvisation’s Energy of the Moving Body: "Physical Theatre" in the Exploration of Performance Animation Creative Method Chang Wei
98 Comparison of China and US MFA Curriculum for Cultivating Design Innovative Thinking Huang Haiyan
100 The Practice of Independent Didactics in Planar Formation Teaching Wang Li

Folk Art and Culture Column Host: Huang Ye
102 The Symbolism of The Xinjiang Uygur Costumes Li Yingjun
105 Phantom Shaped Moving Shadow-Interpretation of Jinyang "Museum" Morphology Semantics Xie Wei
108 Textual Sources Fuzhou Saddle Wall Wang Xiaodong
110 Research of Female Images on the New Times’ New Year Picture Yuan Zhoufei
112 Discover the Confluence of Dance Art and Lace Art in Belarus Sun Qian

Practice Column Host: Tian Jun
114 How the Bookbinding Modality of Dunhuang Manuscript Affects the Modern Bookbinding Design Yi Rui
116 The "Color" Dream in "Black and White" World:Take the Animated Short "Flower Going Home" for Example Fu Yao
118 Reflection on Fun Design in Children’s Garments Gu Wenjuan
120 The Narrative Space Design in Display Shows Wu Shizhong
123 Developmental Proposol of Educational Website by Pointcut of Tang Dynasty Costumes Sun Pengkun

Colleges Column Host: Yu Qin
125 Review of the Transformation of Tibetan Traditional Architectural in Western Sichuan Liu Chuanjun
127 Decorative and Symbolic of Tibetan Woodblock Print Art Cai Guangjie
129 The Application of Acception and Rejection in Industrial Desig Guo Wei
131 The Modern Interpretation and Visual Research Value of the Art of Taoism Li Juntao
133 Beauty of Computer 3D Modeling: Illustrated by the Case of NURBS Modeling Cao Yang
135 Research on City Building Facade Design System Wen Zhiyuan
137 The Traditional Process in Local University Art Design Education of the Inheritance and Development: Take Qiong Kiln for Example Yu Xiao
139 Pursuing the Beauty of Thinking: Innovation and Exploration in the Education of Modeling Design Basis He Zhiming
141 Starting Design: Cultivating of Rational Thinking in Industrial Design Sketch Zhang Jun
143 Some Views on Teaching Method of Fashion Professiona Qiao Hong


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